
Assess category segment performance
SOLYS category management reports give you an in-depth view of a single category, grouping or category of products. You can assess performance for each segment within a category — and track that performance over a variety of specific, or extended, time frames — all from one screen. Assess incremental promotional effect on the category, other segments within that category and non-promoted items. Reallocate marketing mix spending based upon category management insights. Examine product line profit and loss objectives relative to the category. Quickly view trends in consumer preferences, then dig deeper to identify opportunities to better align your category management strategies with those of your retailer:
- Grow incremental sales
- Improve category market share
- Build SKU rankings
- Optimize shelf space
- Test and refine new planograms
- Monitor promotional and new item launch events


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