In The Demand Intelligence Universe Perspective Matters

It wasn’t until Galileo viewed the heavens through his handcrafted telescope that the Copernican “sun-as-the-center-of-the-universe” theory was confirmed. Having viewed the universe from a perspective never seen before, Galileo made whole new realms of data and insights available.

So how do things operate within your terra firma — your CPG enterprise? Are you constrained by looking at things from just one perspective? Let’s hope not. I mean, you would never focus your incremental sales growth initiatives on one retailer. Or one SKU. Or one promotion. Right?

If you’re only looking at raw data, favoring a single data source or making decisions based on a limited perspective — you’re missing the bigger picture. Everyone in your organization has a different perspective and that perspective determines exactly what data they need to see and when they need to see it. When you pull these varied perspectives together across your enterprise, you — like Galileo — will be granted a larger, more informed perspective, based on a 360-degree view of your entire retail universe.

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