Sales

Shelf Space is Precious Real Estate

And you need to be very strategic about how you use it. That requires a coordinated c-level and retail team effort, one in which weekly POS-based insights are used to improve long-term sales and marketing planning. After all, consumer preferences change rapidly and those at-the-shelf decisions need to be communicated within and across retail and c-level teams to ensure your CPG organization is responding to today’s and tomorrow’s consumer demand.

Optimize price points, anticipate SKU reductions, develop new item sell-in strategies and identify growth drivers that maximize opportunities and minimize losses for you and your retailer with SOLYS. SOLYS consumer goods analytics pull together POS, bottom-up forecast, sales orders and retailer forecast data and convert it into sales-oriented dashboards and reports that can be used throughout your CPG enterprise.

SOLYS enables you to:

  • Gain a more precise picture of growth by examining how an overall segment is performing, which categories are driving growth, what sectors within those categories hold opportunities or present challenges, compare current POS with historical POS and isolate trends by demographics.
  • Establish strategic sales and marketing plans by creating customized item attributes and reports to examine specific consumer preferences and how those preferences are changing over time.
  • Strategically assess how price affects new item launches and sell-in strategies, sales trends, gross margins, actual versus planned performance and item promotions.
  • Maintain valuable shelf space by anticipating SKU reductions and planning for a new product launch to fill that space.
  • Assess incremental promotional effect on the category, other segments within that category and non-promoted items.
  • Assess the incremental effects of private label or bulk products on your brand.
  • Develop strategic new-item sell-in strategies.
  • Assess incremental effects of new SKUs on the brand and category.
  • Build a convincing case for testing a new planogram. Then utilize SOLYS analytics to tweak and implement the new planogram.
  • Optimize SKU offerings by aligning sales and marketing plans with retailer-defined store persona characteristics relevant to your brand.
  • Determine how seasonality affects sales and utilize that information to set advance seasonal sales and marketing strategies.
  • Improve forecast accuracy — and identify inaccurate future forecasts — by reviewing previous POS histories and comparing your forecast to that of your retailer.
  • Identify out-of-stock items and quickly reallocate supplies to alleviate the most egregious out-of-stocks.
  • Establish contingency forecasting plans.
  • Review multi-channel performance and gross margin analysis.