Surprising Trends in Millenial Preferences

The Millenials are full of surprises, according to the findings of a new survey by Concentric Marketing. For starters, Millienials prefer brick-and-mortar shopping for their regular purchases.

They're also very well-versed in nutrition. Despite reports of rising obesity, Millenials are dining at home more often (5 times per week) and when they do eat out, they choose healthier restaurant options.

Other findings include:

  • Millenials prefer to shop at a traditional grocery store.
  • They also prefer stores like Target and Walmart.
  • About half of Millenials don't believe brands should be on social media, yet 96% of Millenials have a Facebook account. 
  • They are selective about who they do follow on social media, with the majority (70%) following three or less brands.
  • They tend to be very loyal to brands their parents introduced them to.