Measuring Trade Promotion ROI

 

Effective trade promotion strategy means getting smarter about where you invest your trade dollars, and how you measure the ROI. Setting a baseline for comparison and insightful analysis at the account level can translate to company-wide growth and stronger brand loyalty.

Hain Celestial Group's Director of Sales for Target, Jeff Schonhoff, details his approach to improved trade spending at the account level as a featured speaker at this year's CGT Annual Sales and Marketing Summit. Through insight, analysis and "smarter" spending, he's impacted the company's ability to grow brand loyalty, category share and bottom line sales.  

Event: CGT 2012 Sales and Marketing Summit
Topic: Trade Promotion Efficiency from the Account Perspective. 

Speaker: Jeff Schonhoff
Director of Sales, Target
The Hain Celestial Group 

Click on the image to view the presentation.